COMMON THREAD

Service

TV Commercial &

Branded Content

Client

Columbia Threadneedle

Director

Ken Franchi

Location

Los Angeles, USA

We helped Columbia Threadneedle expand beyond its normal sports-themed advertising to create a more universal anthem for social ads, web banners and trade show media, as well as traditional TV advertising.

To do this and tap into the brand’s core ethic of consistency, we captured a piece of thread moving with the consistent motion required to embroider their logo. 

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TV Commercial

Branded Content

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