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DESIGN&
PRODUCTION
MOUNT VERNON
ENTERTAINNMENT
COMMON THREAD
Service
TV Commercial &
Branded Content
Client
Columbia Threadneedle
Director
Ken Franchi
Location
Los Angeles, USA
We helped Columbia Threadneedle expand beyond its normal sports-themed advertising to create a more universal anthem for social ads, web banners and trade show media, as well as traditional TV advertising.
To do this and tap into the brand’s core ethic of consistency, we captured a piece of thread moving with the consistent motion required to embroider their logo.
TV Commercial
Play Video
Branded Content