DON'T WISH.

DONATE.

Service

Branded Content

Client

Kofi Annan Foundation

Director

Jesse Lirola

Location

Los Angeles, USA

Branded Content

We partnered with Facebook to create this social media campaign for the Kofi Annan foundation. The videos highlight a diverse range of people “unblowing out” the candles on their birthday cake to playfully visualize the campaign message of donating to those in need, rather than wishing for more in one’s own life: “Don’t Wish. Donate.”    

KOFI ANNAN FOUNDATION | Don't Wish. Donate
KOFI ANNAN FOUNDATION | Don't Wish. Donate
KOFI ANNAN FOUNDATION | Don't Wish. Donate
KOFI ANNAN FOUNDATION | Don't Wish. Donate